Kako - Dionne Mok

• Kako Floral

Kako is the Japanese word for the past. We hope the flowers’ recipients will embrace their past, and live with gentleness and self-love.

Overview: https://www.kakofloral.com/

Kako Floral is an online flower shop, based in Vancouver BC. They offer fresh flower bouquets and vase arrangements for pickup or deliveries.

Timeline

2021, 4 weeks

The User

Vancouver consumers seeking to purchase flowers online

My role and who I work with

Logo designer working alongside a web designer (Janice Chen), a client and project manager

Tool Used

Figma, Adobe Illustrator & Photoshop

Requirements

The term "Kako" is a Japanese word that translates to "past." In the design, I aimed to create a sense of both space and timelessness.

Design Process

I've created five different logos with various styles to assist in identifying the client's preferred aesthetic. By reviewing and choosing a preferred direction, I can gain a deeper understanding of the client's style preferences and then fine-tune the logo design accordingly.

Impact and results

After experimenting with various alternative designs, I successfully finalized the designs to the client. The objective was to imbue the design with memorability and a sense of gentleness.

Reflection

Insights • Key Learnings

For the Kako's project, I crafted a logo that embodies your brand's essence. It strikes the right balance between uniqueness and relevance, resulting in a clean, professional, and approachable design. This logo seamlessly blends modernity with tradition, making a memorable mark in the competitive market.

‹ MFMart

› My GoodReal

If you like my work, drop me a line to say hi .If you like my work, drop me a line to say hi .If you like my work, drop me a line to say hi .