• Kako Floral
Kako is the Japanese word for the past. We hope the flowers’ recipients will embrace their past, and live with gentleness and self-love.
Kako Floral is an online flower shop, based in Vancouver BC. They offer fresh flower bouquets and vase arrangements for pickup or deliveries.
2021, 4 weeks
Vancouver consumers seeking to purchase flowers online
My role and who I work with
Logo designer working alongside a web designer (Janice Chen), a client and project manager
Figma, Adobe Illustrator & Photoshop
The term "Kako" is a Japanese word that translates to "past." In the design, I aimed to create a sense of both space and timelessness.
I've created five different logos with various styles to assist in identifying the client's preferred aesthetic. By reviewing and choosing a preferred direction, I can gain a deeper understanding of the client's style preferences and then fine-tune the logo design accordingly.
Impact and results
After experimenting with various alternative designs, I successfully finalized the designs to the client. The objective was to imbue the design with memorability and a sense of gentleness.
Insights • Key Learnings
For the Kako's project, I crafted a logo that embodies your brand's essence. It strikes the right balance between uniqueness and relevance, resulting in a clean, professional, and approachable design. This logo seamlessly blends modernity with tradition, making a memorable mark in the competitive market.